After Art by Joselit David

Author:Joselit, David
Language: eng
Format: epub
Publisher: Princeton University Press
Published: 2012-03-14T16:00:00+00:00

24. Santiago Sierra, Hiring and Arrangement of 30 Workers in Relation to Their Skin Colour, 2002. Project Space, Kunsthalle Wien, Vienna, September 2002. Photographs (diptych).

I can’t help thinking of Bruguera’s title, Generic Capitalism, as a particularly apt category for all such works: she stages interpersonal transactions premised on trust and aimed at producing value through collective knowledge. This is a speculation on the social—on the very possibility of producing different formats for public space. The currency exchanged in such situations may be cultural (and perhaps political as well), but we shouldn’t forget, as critics often do, that such human “commerce” is one of the pillars of financial capital: witness the art of the deal. The currency of social interaction is indeed as generic as it gets.

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